#Outset mac tv#
#Outset mac mac#

In July 2012, the MAC began renegotiating its 10-year-old contract with ESPN. 'Content is what drives all our new media outlets, but there's not enough content out there.'

#Outset mac tv#

'They need content,' said Aaron Moore, a Rider University journalism professor and TV consultant. Other conferences have also partnered with ESPN to produce athletics events. Lucky for them, the ever-accelerating migration of viewers from TV to the Internet has made the networks desperate, too. That leaves dozens of other schools scrambling for the leftovers. Those 65 schools - including icons such as Ohio State, Notre Dame and Texas - soak up most of the roughly $3 billion in TV money college sports generate each year, said Len DeLuca, a consultant who formerly worked at ESPN and CBS. Flush with cash, mostly from lucrative media contracts, these teams rarely need revenue from student fees. They compete in 21 sports and have enjoyed periods of national success: In 2012, for instance, four MAC football teams were nationally ranked, and seven went to bowl games.īut in the sea of college sports, schools their size are minnows compared to leviathans in the Big 10, SEC and other major conferences. In 1946, the MAC formed as five schools playing basketball and has grown to a dozen mid-size universities in the Midwest and upstate New York. At 11 MAC schools, more than 60 percent of the revenue is from student fees and the universities. If we had the opportunity to generate revenues, that would be an added benefit.'Īdded MAC Commissioner Jon Steinbrecher, 'We think we're able to do this at a reasonable cost yet increase the quality of it significantly - not to mention the chance to enhance and continue to build our branding through ESPN.'īut consultants, economists and two MAC athletic directors contacted by the Tribune said no one should expect the new revenue to lessen the need for university subsidies to these athletic departments rather the money likely will be funneled back into the sports programs. 'To expand our reach, to expose our brand, that was very important to us. 'Any time we can deliver our product and our events to our alumni, our fan base and to the parents of our student-athletes, we want to deliver that content,' he said.